Friday, 23 June 2017

Hippo&Crate Brand Identity and Packaging by Made by Alphabet

Love the branding and packaging for Hippo&Crate, designed by Made by Alphabet.
Branding a New Kind of Toothcare
We helped launch Hippo&Crate, the first subscription-based brand that is transforming the way we shop for toothcare with personalised crates, delivered straight to your door. In response to an industry that tends to overwhelm consumers with specs and jargon, we crafted a unique visual language to establish Hippo&Crate as a brand that stands for beautiful, honest and affordable toothcare.

Naming
A unique brand deserved a unique name and when it came to naming Hippo&Crate, we needed to think outside the box (or crate in this case). We used influence from Hippocrates, a Greek physician who was considered one of the most outstanding figures in the history of healthcare. We combined this with the concept of the subscription service and the ‘crate-like’ box that the packages are delivered to your door in to create a truly standout brand name.

Beautiful EverydayTo capture the health benefits of good tooth quality toothcare, we art directed a photoshoot with real people that featured the Hippo&Crate products in use. We captured the natural reactions of the models and kept editing to a minimum to ensure a bare, natural and pure feel.

The ToothbrushWhy shouldn’t a product you use everyday be beautiful? Collaborating with award-winning product designer Damjan Stankovic and the team behind H&C, we created a single manual toothbrush that has been beautifully built to achieve a blend of timeless simplicity and pure functionality. Unlike toothbrushes that are available on the supermarket shelves, our brush comes in just two colour options - black and white. It is a simple, minimal and timeless design accessory that would fit perfectly into any bathroom.

All Round Good Driven by a mission to find new ways to use the world’s best natural materials, Hippo&Crate is stepping in to fill a gap in the market. The Toothpaste and Mouthwash is vegan, gluten free, sustainably harvested, not tested on animals and 100% natural. Not only are the products sustainable, but our unique packaging is as well. The tube is made of 100% aluminium and 100% recyclable and even printed using environmentally friendly ink. If that doesn’t put a smile on your face, we don’t know what will.

Online Experience We created a beautifully crafted e-commerce experience that leads people through the subscription process - simultaneously informing, instructing and inspiring. We created a visual language that combines clear photography showcasing the products with witty copywriting and clean, minimal iconography.

Real, Direct and Witty By creating a brand voice that is clear, direct and inherently witty, we created a brand for Hippo&Crate that brings a fresh, unconventional perspective to an often-boring category, whilst making it simple for people to create a personalised toothcare regime with beautifully honest products.

Print Material From the packaging to the instruction booklets to gift cards - we designed every touchpoint to reflect Hippo&Crate's quirky and lovable personality.
 
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