Thursday, 8 June 2017

Hurly Burly Branding and Packaging by Midday

Love the typographic approach that Midday studio has taken for the branding and packaging for Hurly Burly.
Launching with Raw Slaws, this gutsy brand is bringing the bold flavours and natural health benefits of fermented foods to the UK. The brand name and vibrant identity illustrate the turbulent and continual process of fermentation, demanding attention with its impactful colour palette born from the unique strength of flavour. The perpetual brand graphic references this never-ending live process and translates across all communications from packaging to printed material.

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