Wednesday, 7 June 2017

Molekule Brand Identity by Character

Beautiful clean, minimal brand identity for Molekule, designed by Character.
Molekule is the only air purifier that breaks down pollutants into their harmless, elemental components. Inspired by the purity of these base elements of our universe, the “o” in Molekule’s logotype represents a molecular unit. Lifted slightly, it lends a feeling of buoyancy and optimism to the logo and alludes to the lightness of air. 
Inspired by Molekule’s legacy of applied science, Character looked to the visual language of old science textbooks while developing a graphic system and selected a neutral palette with frequent pops of mint that present a clear contrast to the familiar sky blues of the space.
 
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