Thursday, 27 July 2017

Cidrery Milton Brand Identity and Packaging by lg2 boutique

Love this brand identity and packaging for Cidrery Milton, designed by lg2.
With an eye to taking a leading role in the renaissance in Québec cider, the Vergers de la Colline tasked lg2 with creating a new name and visual identity as well as overhauling their brand platform and imagining a unique world for Cid, their craft beer-inspired line of ciders.

“For 90 years, our family has shared a passion and know-how for apple-based products. This new identity, which is at the heart of our business strategy, better represents who we have become over this time: an innovative, expert, authentic and bold company that is above all motived by the exceptional quality of its products,” explained Marc-Antoine Lasnier, General Manager, Cidrery Milton.

For the cider maker’s new identity, the creative team chose colours inspired by the cider maker’s heritage and the raw material itself – green – and its boldness – a bright, solid orange. The objective was to equip the company, who is a leader in Québec’s cider industry, with the winning conditions to catch the consumer’s eye with a distinctive and easily recognizable brand and products.

“For Cid, we created a style that manages to be both classic and fun. Four illustrations featuring an animal and apple come to life on the packaging in a comical way. Again, we pay tribute to the company’s boldness while effectively speaking to a younger target,” underlined David Kessous, Creative Director, Design at lg2.
 
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