Friday, 14 July 2017

Vinegar Hill House Foods Brand Identity by The MP Shift

So nice to be sent this bold identity for Vinegar Hill House Foods by The MP Shift.
Vinegar Hill House, an icon Brooklyn restaurant, was the first to bring vibrant food and soulful design to Vinegar Hill, now they've opened a sister cafe and catering team, down the road, on the Brooklyn waterfront in Dumbo, VHH Foods.  
The MP Shift created the brand identity with a nod to the retro, mid-century interiors designed by VHH Food's Sam Buffa. The juxtaposition of clean and eclectic inside the space is also shown through the architectural logo. Shapes were then pulled from the negative space around the letters of the logo to create a pattern. This pattern then inspired the designs for collateral. The VHH Foods brand identity strikes the perfect balance between classic and whimsical.

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