Nice use of illustration and found materials in the branding and collateral for Divan Gorzny, by Dmytro Khrunevych.
Divan Grozny is a company engaged in repair and refinishing of centuries-old furniture. The style combines several ideas. The wood is a basic material and an embodiment of longevity, while the brand defines the pattern and the main character (company name is consonant with Ivan Grozny, known as Ivan the Terrible, a historical figure; ‘divan’ stands for ‘sofa’) The logo contains non-obvious elements, zodiac signs.
The thing is that the throne (or let us call it ‘divan’) of Ivan Grozny is embellished with zodiac signs and a horoscope. Zodiac signs arranged clockwise symbolize backflow of time, returning furniture to its pristine look. Luminofor and thermochromic inks help to emphasize this conception in a number of cases.
