Wednesday, 23 August 2017

Neighbor Branding by Jay Liu

Nice branding for Neighbor designed by Jay Liu while under the direction of Shaun Sho.
The brand identity of this creative agency took on an understated combination of mint and grays to suggest a blend of modern and classic. Radical combinations of fluorescent and gold accents communicate its emphasis on aesthetic-driven designs inspired by fresh and unique perspectives.  
Working with a customised serif type, the identity is kept clean, unobtrusive and confident. Conceptualised as an extension to the collaterals, a series of pass holders are designed to house traditional-looking office access cards, produced in high quality paper with a subtle geometric emboss as a finishing touch.
 
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