Wednesday, 14 September 2011

Project Love: W&Cie

This visual identity and signage project for the W&Cie Paris office is absolutely amazing. As stated on identitydesigned,

This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention to support its clients with relevance, optimism, and strong strategic and creative exigency in all areas including design, advertising, editorial and digital.

The various areas and the walls, screens and stationery are used to create visual surprises and to emphasise, with a touch of humour, how much our people are dedicated to the brands they work for.
Love the periodic classification table of brands, and the sex of brands for the men's and ladie's bathrooms! Overall - just an amazingly well thought out project- the results tell the story!

via identitydesigned

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