This is a pretty beautiful branding project for Pizza Luxe, a restaurant located on London's Brick Lane. Designed by Touch, the solution is iconic identity which features a custom typeface, commissioned illustrations and a pretty decent amount of fluorescent neon pink (which I love!). via Bpando.
Neons are hard to pull off within the food category, they have a bit of a synthetic quality but the hand drawn illustrations work really well to bring balance whilst retaining the on-trend contemporary sensibilities of such a striking colour.
ReplyDeleteThanks for linking back to BP&O, it's really appreciated.
Richard I agree - the unnatural feeling of neon tends to be quite misplaced in the food category - but yes I agree the hand drawn illustrations bring a human element to balance it out. No problem, love your finds! Hannah
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