Saturday, 27 April 2013

Project Love: Théâtre de Quat'Sous 2012-2013

This project for Théâtre de Quat'Sous by lg2 boutique is really lovely... straight from the press release...
The 2012-2013 Théâtre de Quat’Sous season campaign. The play Survivre will be the last production from Théâtre de Quat’Sous for this season. lg2boutique, which produced the 2012-2013 campaign, has presented the posters and the television spot about this play which features Sylvie Drapeau. The concept developed for the 2012-2013 Théâtre de Quat’Sous campaign focused on the number from the theatre’s name, its history and the unique aspect of the brand. It established a strong image and projected the personality of the Montreal institution on various media platforms. 4, taken To recreate the “live” aspect that is unique to theatre, an artisanal approach was used to create the hand, with no retouching on the visual that was used for each of the plays. The campaign placed the eclectic personalities from the plays, as well as their words, front and centre, resonating throughout the city. 4 by lg2boutique is taking advantage of the last play to give a retrospective of the work accomplished throughout the season. A “making of” video was prepared to take another look at the visuals that were created for the campaign. It gives us a good idea of the precise work carried out by our artisans as well as the methods they used.
Seriously, watch the video to get a real sense of how the posters and large scale pieces were completed! Amazing. Thanks Mara!

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