Wednesday, 8 March 2017

Kirschner Brand Identity

Beautiful branding for Kirschner inspired by vintage cycling apparel and strong typography with a Brazilian flair. Designed by Six.
Isaque Kirschner, a passionate cyclist from Brazil, came to Six with his vision of a contemporary cycling apparel brand. He required everything from a name and identity, to a website, apparel design and promotional collateral.  
The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the pedigree at the root of the sport. The modern styling with vintage nuances gives the brand its own unique identity, within an increasingly competitive market.  
Six worked with lifestyle photographer and videographer Paul Calver to capture the character and spirit of the brand. Additional photography was shot by Diego Cagnato. Kirschner is now recognised as the most discerning cycling apparel brand in its native country.

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