Monday, 31 July 2017

High Street Wine Co Brand Identity by Conductor

Love the pattern play in the brand identity for High Street Wine Co, designed by Conductor.
High Street Wine Co. is one of San Antonio’s finest bars. We were asked to create a brand that embodied their passion for wine and combined their personality with the refined, elegant bar surroundings. We seamlessly married the physical space, the name and the brand personality. A pared back colour palette inspired by the interior materials was offset with a series of eclectic illustrations that captured the enjoyment of wine.

The IdentityTaking inspiration from the name, the identity reflects the visual language of the street. From graphic lines and intersections to the colour palette and typography. 
We commissioned Tom Froese to create a series of hero and spot illustrations that captured the brands irreverent approach to wine.
 via BPANDO.

Friday, 28 July 2017

Paulin Watches Geo Sans by Paulin Watches

Beautiful typeface created for Paulin Watches by their in house team.
Paulin has revealed its own typeface today, designed by their in-house typographer and featuring on their latest range of watches, the Commuter Numerical. The Geo font was developed in-house as a numerical only font by their typographer before being expanded into a full alphanumeric font. The design for the numbers was inspired by the geometric, art deco feel of their logo, and uses a system of perfect circles, straight lines, gaps, and 45 degree angles. The design also references the size the numbers are intended to be used at; when they’re scaled down to fit on a watch dial the eye automatically fills in the gaps.

Thursday, 27 July 2017

Cidrery Milton Brand Identity and Packaging by lg2 boutique

Love this brand identity and packaging for Cidrery Milton, designed by lg2.
With an eye to taking a leading role in the renaissance in Québec cider, the Vergers de la Colline tasked lg2 with creating a new name and visual identity as well as overhauling their brand platform and imagining a unique world for Cid, their craft beer-inspired line of ciders.

“For 90 years, our family has shared a passion and know-how for apple-based products. This new identity, which is at the heart of our business strategy, better represents who we have become over this time: an innovative, expert, authentic and bold company that is above all motived by the exceptional quality of its products,” explained Marc-Antoine Lasnier, General Manager, Cidrery Milton.

For the cider maker’s new identity, the creative team chose colours inspired by the cider maker’s heritage and the raw material itself – green – and its boldness – a bright, solid orange. The objective was to equip the company, who is a leader in Québec’s cider industry, with the winning conditions to catch the consumer’s eye with a distinctive and easily recognizable brand and products.

“For Cid, we created a style that manages to be both classic and fun. Four illustrations featuring an animal and apple come to life on the packaging in a comical way. Again, we pay tribute to the company’s boldness while effectively speaking to a younger target,” underlined David Kessous, Creative Director, Design at lg2.

Wednesday, 26 July 2017

The Isotope Motion Graphics by Craig Pinto

Absolutely epic piece of personal motion graphics work, The Isotope, by Craig Pinto. Go and have a look at the video, its incredible.
The Isotope is a personal project created to better understand motion, and 3d. No story, no concept, just building my craft and creativity from inspiration online and from other places.
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