Thursday, 6 July 2017

Giraffe World Kitchen Branding and Strategy by Ragged Edge

Love the typography in the approach to the rebrand of Giraffe World Kitchen, designed by Ragged Edge.
Inspired by the sign-writing common to independent restaurants all over the world, we created a set of hand-painted typefaces that gave Giraffe World Kitchen a credible, authentic voice. 
The colour palette is bright but rooted firmly in food, while photography and illustration focus on telling the stories around each dish. And the new logo makes sense of the name, gently playing on the giraffe’s unique ability to raise its head above the trees in search of new discoveries.

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