Monday, 17 July 2017

The Collective Force Branding by Fuman

Loving the branding for The Collective Force, designed by Fuman.
The Collective Force (TCF) is an artist management and production agency, with offices in Auckland and Sydney. With TCF being a representative of photographers, our objective was to create an altruistic identity that would promote the artists work under the one brand, an Alfred to the photographer’s Batman.  
As the definitive expression of this brand, the leave behind carrier was developed. By die cutting segments of the custom typeface, the brand gives a window to each artist’s work, inviting engagement and interaction to explore the work within. The resulting identity and collateral is a strong, flexible and somewhat enigmatic solution for promoting some of New Zealand’s best photographers.

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