Thursday, 17 August 2017

Parko Brand Identity by Caterina Bianchini

Gorgeous typeface and colour palette for the Parko brand identity, designed by Caterina Bianchini.
Parko is an organic and paraben free toiletry range based in LA. 
Focusing on naturally sourced products that all have ingredients with healing characteristics, Parko is all about being good to your skin.

The brand was developed with the concept "Back to Basics." Simple products with a few ingredients combined to create bars of soap and hand creams with scents that are good enough to eat.

Basic graphics shapes were developed to subliminally refer to the 6 ingredients used throughout the entire range. A pastel colour palette was developed to directly refer to the delicate approach the products have on the skin. Coupled, the design elements created a bold and coherent packaging range. The packaging was designed to refer directly to the approachable, laidback characteristic of Parko. Shape and typography interact across the brand assets creating balanced and considered layouts.

The logotype was developed to be versatile but modern. The addition of small quirks within the typeface allow for diversity and variation in the characters, creating a typeface that is hard to miss. With a serif feel to the characters, a slick, sharp typeface has been created, that juxtaposes again the soft contours of the graphic shapes and pastel colour palette.

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